Course Overview
This course will provide an overview of the strategic sport marketing process. In particular, the course will provide and overview of marketing principles, theory, and processes and their practical application to the sport business environment. In addition, students will have the opportunity to apply various components from class through the development of strategic marketing and branding plans.
All students who successfully complete the course will receive a Certificate of Completion and have the opportunity to request a Syracuse University noncredit transcript.
Learning Objectives
- Develop strategic sport marketing and branding plans
- Apply sport marketing theory and practice to the development of a sport marketing plan
- Conduct and interpret primary and secondary research as it relates to the development of a sport marketing plan
- Identify and describe all the components of the strategic sport marketing management process
- Explain how current industry trends are impacting sport marketing
- Recognize strategic marketing opportunities which may exist within sport organizations
- Compose and present a professional branding pitch/presentation
Course Information
Course Prefix and Number: TBD
Format: On Campus (at Syracuse University)
Eligibility: Students must be of rising high school sophomore, junior, or senior status – or a 2025 high school graduate.
Credit: Noncredit
Grading: Pass/Fail
Cost:
- Residential: $4,295
- Commuter: $3,318
Program rates are subject to change and will be approved by the board of trustees. Discounts and scholarships are also available.
Program Information
Summer College – On Campus: Experience what college is really like: take a college-level course, live in a residence hall, have meals with friends in a dining hall, and participate in activities and events on campus.
Course Dates and Details
| Program | Course Dates | Class Time (Eastern Time) | Credit/Noncredit |
|---|---|---|---|
| Summer College – On Campus | 2-Week Session I: Sunday, July 6 – Friday, July 18, 2025 | MTWThF; 9 a.m. – 3:30 p.m. | Noncredit |
To see if this course is ‘open,’ refer to the full course catalog.
Course Requirements
- Students will need access to laptop computer for class and for group work. Business casual attire for class trips.
Typical Day
Tentative Schedule
A typical day tends to include:
- AM: Lecture and course contents
- PM: Work in groups / Presentations from industry executives
When class is over, and on weekends, students can look forward to various Summer College – On Campus activities to meet and connect with other students! Check out our On Campus Experience page for more information!
Faculty Bios
Lindsey Darvin
Kevin McNeill began working at Syracuse University in 2019 as an Internship Placement Coordinator in Falk College’s Department of Sport Management. In Fall 2021, McNeill transitioned to assistant teaching professor, leading classes in Sport Technology, and Technologies in Game Day Operations. As an Internship Placement Coordinator in Sport Management, McNeill provided advising for undergraduate students in academics and career exploration. He assisted students through the senior Capstone process and taught classes in Professional Development in Sport Management. Previously, he worked in the Le Moyne College Department of Athletics as the Associate Athletics Director for Marketing for 12 years as well as at Syracuse University as a Marketing Coordinator from 2004 to 2007. While at Le Moyne, McNeill oversaw the marketing and communications for the Division II athletic program. In that role, he led programming in brand development, revenue generation, digital media, and video production. Previously, he served as the Marketing Coordinator at Syracuse University Athletics supporting the department’s broad-based marketing initiatives with a focus on game-day promotions, marketing campaigns, ticket sales, advertising, and graphic design.